Client: Monster Energy

Challenge: Position monster energy as the ”本物” (Hon-Mono), a term used to describe the authentic leader of a category.

Insight: The 本物-ness of energy drink brands are determined by the epic-ness of their content.

Strategy: Simple - create epic content that is rivaled by none.

Bonus: Introduce the first ever drift Lamborghini to the world.

Also…. did I mention the drifting lambo?